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When completing a new retail store fit-out design, its essential to approach it strategically to ensure the space is functional, visually appealing and aligned with your brand and customer experience goals. The following are some key items to consider that we have found are valuable in the design + fit out process.
Customer Flow & Layout
Why this matters: a well designed layout encourages movement, browsing and ultimately purchases.
What to consider:
- Entrance visibility and first impressions - an eye catching shopfront can be a major attractor for customers
- Logical flow through the retail space - a clockwise travel path suits most cultures
- Zone Planning in the retail space - hot product zones, fixtures to suit the zone/space
- Accessibility - create the right space to cater for all customers
Brand Identity & Aesthetic
Why this matters: The design should reinforce your brand story and values
What to consider:
- Colour Schemes, materials (consider any long lead items or requirements from offshore manufacturers), lighting and signage to create the best impression for your brand
- Create an emotional connection with customers through the design and its aesthetic
Lighting Design
Why this matters: Lighting affects mood, visibility and how products are perceived in store.
What to consider:
- Natural vs. artificial lighting
- Task lighting for your point of sale area, product highlights
- Accent lighting highlighting key displays and promotional items on fixtures and wall systems
- Energy efficient options and control systems
Functionality & Storage
Why this matters: The back of house operations must support a seamless customer experience in store
What to consider:
- Adequate storage for stock and supplies
- Staff area and/or a break away zone
- Point of sale location and design
- Technology integration within your POS counter, fixtures, wall system and security
Compliance & Safety
Why this matters: Avoid unnecessary legal issues and ensuring safety is a non-negotiable
What to consider:
- Building codes, local authority requirements, fire safety, seismic requirements
- Accessibility standards - these can vary by local council and authorities
- Load-bearing limits for displays or structures
- Electrical and HVAC compliance
Other key items to consider are;
- The project timeframe - what is the realistic timeline for on site works
- Local authority timelines for permits, consents or approvals
- The supply or importation of long lead items and fixtures from offshore manufacturers
- Material samples to ensure consistency
- Rubbish and minimizing waste materials on site