From the street, the 150sqm flagship store is hiding in plain sight. Resembling a blacked-out club, it materialises as a void punctuated with slot apertures that reveal tightly prescribed interior views, making store renewal and replenishment a curatorial act. While store access is purposefully slowed down, anticipation conversely ramps up as you follow the 20m long blacked out threshold that delivers you to the dramatic, amorphous space.
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150 sq. meters